When it comes to hashtags on Tumblr, you’re probably wondering how far you can stretch those little golden nuggets of searchability to maximize your post’s reach. Tumblr allows you to add a whopping up to 30 tags to each post. Sounds exciting, right? But hold on a second—before you go tag-crazy, let’s unpack this a bit more because, spoiler alert, not all your hashtags will actually work their magic.
Out of those 30 tags, only the first 20 tags will pull any weight. That means the first 20 are your VIPs—they get the golden tickets to enter the Tumblr search index and make your post discoverable. The good ol’ search engine does a little dance with these tags to sort your content, so choose wisely! Original posts are particularly picky; also, if you’re reposting someone’s gem, keep this in mind—only the first 20 tags on your reblog will shine.
Then we have these revolutionary “tag pages” where the vibe is a little different yet equally crucial. For original posts, your first five tags are the key players. They not only dictate how your post appears in tag searches but also help guide curious souls to your content. Think of them as the first impressions that convince readers to hit the “follow” button on your amazing blog!
Take a quick second to imagine stuffing all 30 hashtags into your post. Sure, you might think you’re covering all your bases, but in reality, you’re just creating a chaotic tapestry of confusion that frustrates potential visitors. Pick your tags like you’re picking avocado at the grocery store—mature but not overly ripe. Focus on relevant and niche hashtags that align with your content. You’d better believe those expertly crafted, niche tags will lead the right audience to your fabulous creations.
Furthermore, leverage wildly popular tags as well, but try not to ride the coattails of trending tags without reason. You want to strike a balance—notice what’s working for others but don’t drown out your unique flavor. When you blend engaging hashtags with your bright creativity, those reblogging fairy godmothers will sprinkle some magic dust on your posts.
So here’s the deal: aim for the sweet spot of relevant tags with your first 20. Sprinkle in a few keywords and phrases that your audience might be searching for, and in a tag’s old adage, “less is sometimes more.” Now, strut your stuff, dive into Tumblr, and unleash those perfect hashtags! Your followers (and the world) are waiting to discover your brilliance—time to turn those hashtags into gold!
